When the cult enforces a dress code, the members start looking a lot alike. But the worst aspect of cloning is that the member's minds become just as uniform as their hair and dress. Members don't just look like the leader, they also talk and think like the leader.
Cults simply rob members of their individuality.

Mind Control - The BITE Model

From chapter two of Releasing the Bonds: Empowering People to Think for Themselves*

© 2000 by Steven Hassan; published by Freedom of Mind Press, Somerville MA